Sunday 8 July 2007

My Independant Study Proposal (First Draft)

Film Title: Shrek the Third
Director: Chris Miller
Release Date: 29 June 07

‘My view is that CGI animation has secured the success of the animation genre’.
How has CGI ensured the continued box office success of the animation genre, paying particular attention to ‘Shrek the Third?’

Animation is the main aspect of the mise-en-scene. All the characters are digitally animated from animals (Donkey) to people (Prince Charming) to ogres (Shrek). Also I will analyse the text through the use of the key concepts.

I also aim to look into the institution which created ‘Shrek’, ‘DreamWorks Animation SKG’, who is rivals of Walt Disney, and see how CGI is created and developed.

Genre will be one of the main aspects of my independent study. Also it will be something I cover during my Module 4 studies, thus I can gain information. I will be looking at how genre has an effect on films through research and looking at theorist such as Rick Altman and Richard Dyer.

By watching the film, I will be looking at how representations such as how other characters judge Shrek by the first sight, which relates to never judging a book by its cover. Also how animals and people are represented.

Ideologies and values are always present. By watching the film, I will look out for messages being sent across such as the representation of women being stronger and more equal etc. For example in Shrek the Third, Fiona and other fairy tale princess aim to save the male, Shrek.

I will be looking at the narrative through theorist such as Prop, Rabbiger, and Todorv etc. and seeing how their theories come into play in films such as Shrek the Third.

I will also investigate what social impacts the film has had on society and their views.

I will be looking at the development of animation and CGI animation as a form of historical context to my study. Also I will be using earlier animation films as examples to reinforce my points. I will also use sources such as books and the internet.

Economically animation has been a big influence and the money it’s gained

Political contexts (see ideologies and values)

To help reinforce my statements/ help with my study and understanding of genre and other aspects of media, I will be looking at theorist such as Rick Altman and many others.

Other texts (films) that I intend to refer to are Shrek and Shrek 2. Also, I will be looking at other CGI animation films produced by DreamWorks Animation SKG such as ‘Madagascar’, ‘Over the Hedge’. Also, before CGI there were other types of animation such as still motion and 2D from which animation as a whole developed.

1 comment:

3D Animator said...

An informative 3D Modelling with interesting factors which helped me a lot.
thanks,
3d Modelling
3d Animation