CGI Animation Films dominate Christmas Schedule

This Christmas, CGI animation will be all over our screens. This year BBC's BIG Christmas movie will be 'Finding Nemo'(2003) followed straight after by 'Shrek 2'(2004). Whilst BBC's rivals ITV1 will be televising 'The Polar Express'(2004).

Usually in the evenings, Christmas TV always provides a big family film. Over recent years, CGI animation films have been shown, for example, only last year 'Monsters Inc'(2001) was shown as the big christmas family movie. This illustrates that animation is not only targeted at children (primary audience) but in that they also appeal to family audiences (secondary).

'Shrek' short film on Christmas Eve

Shrek and the gang will be on our screens this Christmas Eve, but not in one of his feature lenght animated films in the cinema, but in a short film on our TV screens called 'Shrek the Halls'. Once again the 'Shrek' brand is expanding into new areas.

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