The 'Shrek' franchise is made up of three films (with a fourth and fifth on its way), merchandise, short films, soundtracks, magazines, posters and now 'Shrek' is about to be a production for the Broadway musical!. The individual brand is still expanding further so who knows what they'll get into next, the theatre? or even mixed an intertexual animation film with Shrek characters involved? who knows, its never ending with 'Shrek'.
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