Monday, 15 October 2007

Media Dictionary 2

1. ‘A’ List-


Top Hollywood actor and actress. In terms of my study it is relevant in that the voices of ‘Shrek’ are done by ‘A’ list celebrities such as Mike Myers, Eddie Murphy, Cameron Diaz, Antonio Banderas, Justin Timberlake and John Cleese.


2. Big ten-
the ten major Hollywood film studios. Two of the big ten relates to my student (DreamWorks, Walt Disney) as they are both involved in the animation industry.

3. Fantasy-
A made up world. Shrek is a fairy tale and is set in a made up world. In addition Shrek is also “the greatest fairy tale NEVER told”.

4. Framing-
It involves the process of select a particular film shot considering things such as characters, settings, lighting, positioning of a character, iconography and more. Every film made, even CGI animations, involve the director choosing what to be put in the shot and how things will be positioned and any ideologies and messages put through.

5. Genre-
When media products i.e. films are categorized due to there form, style and content. This is related to my study in that I am focusing on the animation genre and how CGI has ensured the genres success whilst using texts e.g. Shrek the Third (2007) as a reference.

6. Intertexuality-
Embedding other media texts into a text. Shrek is particularly noted for its intertexuality in its comedy, for example- Donkey “Worcestershirey? Now that sounds fancy”, Shrek “Its Worchester”, Donkey “Like the sauce, mmm, it’s spicy!”. The Worchester sauce has been used in the film to create comedy. There are many more other examples of Shrek using intertexuality for their comedy.

7. Sequel-
Follows on from a previous film E.g. Shrek, sequel-Shrek 2. ‘Shrek the Third’(2007) is the sequel to Shrek 2 and is the third instalment of the ‘Shrek’ series.

8. Sound Effects-
An effect that imitates a sound and is used in films. CGI films all use sound effects in order to create sound. For example, In Shrek 2 when Puss in Boots is battling with a sword, sound effect of the swords hitting each other is used.

9. Stereotypes-
A first idea/impression associated with someone or something. Shrek is an ogre. Stereotypically if someone says the word ogre the first words or images that come to our heads are big, ugly, scary, monster, eats humans.

10. Target audience-
The audience group in which the text is purposefully made for. All media texts have a target audience. In terms of Shrek, the target audience is kids.

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