Through trademark marks, slogans, logos, images, names and company/product/manufacturer is distinguished from others. This is relevant as ‘Shrek’ is a brand. Also the Shrek brand illustrates the success of animation as it is the ‘Shrek’ brand and series is the most successful in animation history.
2. Cartoon
An animated cartoon. Before CGI and 3D animation, there was 2D animation which we’re hand drawn e.g. Gertie the Dinosaur. In terms of CGI, all CGI animated films begin has drawings and sketches. Also many drawings and studies are done before the character or item is rigged during the animation process for example, in Disney Pixar’s up and coming film animation film ‘Ratatouille’. The main character in the film is a rat and to make the rat life like and realistic, the animators bring rats into the studio and via drawings study the rats motion e.g. how it eats, runs, move, jumps, climbs etc. so when it comes to creating the rats movements in the film, they move like a real rat.
3. Computer-Generated Imagery (CGI)
CGI is a type/form of animation which uses computer software to create movie, special effects, cartoons and many others. This keyword is useful towards my study as my independent study text ‘Shrek the Third’ (2007) is a CGI animated film.
4. Disney, Walt (1901-66)
A large media company which produces cartoons and CGI animated films. The Disney brand is famous for its cartoon films such as The Lion King, Snow White, Cinderella, Aladdin, Peter Pan and many, many more. Also by being partners with the CGI animation company Pixar, Disney created CGI films as well. This is relevant to my study as they are involved within the animation industry
5. DreamWorks
DreamWorks is a large American film studio. The company is especially famous for its animation department ‘DreamWorks Animation SKG’, which has produced many ground-breaking CGI films including ‘Madagascar’ (2005), ‘Flushed Away’ (2006), Over the Hedge(2006), ‘The Bee Movie’ (2007) and of course the hugely successful ‘Shrek’ series (which is also my independent study text). Also these are other CGI animated films in which I can refer to in my study.6. Director
A person that is responsible for the overall creation of the film. All films are influenced by directors as they make the decisions about how the film is made, through things such as approving scripts and storyboards, camera angles and many more aspects. This is relevant to my study as the film the director influences the creation of the film and so has an effect on what is finally shown to the audience.
7. Pixar
A large CGI animation company, partner’s with Walt Disney and rivals with DreamWorks. As Pixar is a CGI animation company it relates to my study. Also in my study I can use some of there text as reference. The first ever CGI animated film was produced by Pixar in 1995 ‘Toy Story’ and so as importance when talking about the historical aspect of animation.8. Patriarchy
Male dominated society. In our current society the male gender is more dominant and superior to the subordinate female gender. This is relevant to my study as in the film; the patriarchal society is challenged as the female characters are more dominant and have more of an active role in running the kingdom. At one point in the film, Fiona and the princesses attempt to break out of prison and rescue ‘Shrek’. Also, by the female characters having more important and active roles in the film it reflects how women have more power within today’s society.
9. Stop-motion
A type/form of animation. This form of animation involves the animator ‘physically’ alter and change the scene from clay models. Materials most notably clay is used. Wallace and Gromit is the most famous stop motion. In terms of my study, it is relevant as it is a form of animation and also before CGI there was stop-motion.10. Storyboard
A series of drawings that tell a story. This keyword is relevant to my study as before a CGI film is created on the computer, a team of artists converts the script into images to create a storyboard. In addition, the storyboard stage last 18 months in the making of an animated film and therefore it is a crucial stage.
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